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Morgan Stanley Global Private Equity and OSF Merchant Banking Announce Strategic Partnership

NEW YORK, March 28, 2012 − Morgan Stanley Global Private Equity has formed a strategic partnership with OSF Merchant Banking to pursue investment opportunities in Brazil. Based in São Paulo, OSF Merchant Banking is a fund manager that offers international and local qualified investors customized alternative investment advice.

"Brazil has entered a cycle of abundant opportunity and unprecedented capital flow. Private equity firms are now presented with the challenge of identifying and structuring investments in a very competitive environment that does not typically rely on leverage as a fundamental piece in transaction finance," said Hans J. Apostel, a founding partner of OSF Merchant Banking and head of its investment committee. "We are delighted to be working with the Morgan Stanley Global Private Equity team and expect their focus on operational improvements will make them well-suited for investing in Brazil."

"OSF Merchant Banking and Morgan Stanley Global Private Equity together will look to identify companies with great growth potential and sustainable superior operating margins in order to provide risk-adjusted returns to our investors," says Dr. Thomas Jetter, a founding partner of OSF Merchant Banking and member of its investment committee. "Brazil has become a natural landing point for globally active private equity funds that are looking to allocate capital to the most attractive growth markets."

"We are excited to be partnering with OSF Merchant Banking as we explore investment opportunities in Brazil," said Alan Jones, Head of Morgan Stanley Global Private Equity. "OSF Merchant Banking has assembled a unique team of highly talented dealmakers and operating partners with both international private equity expertise and local market knowledge. The OSF Merchant Banking organization and their approach to private equity investing are remarkably similar to ours, and we look forward to combining the resources and experience of both organizations."

LBO Wire -- Morgan Stanley, OSF Merchant Banking Forge Partnership
By Jonathan Shieber
March 29, 2012

Morgan Stanley Private Equity is partnering with a new Brazilian merchant bank, OSF Merchant Banking, continuing its strategy of striking deals with local partners to fuel its expansion in Mexico and Latin America.
Sao Paulo-based OSF Merchant Banking was formed in 2010 by one of the men who launched the leveraged buyout industry in Brazil in the early 1990s, Hans J. Apostel.
Apostel is joined by a team of private equity veterans including a former senior partner of Permira, Thomas Jetter and Volker Trautz, the former Chief Executive of the petrochemical company LyondellBasell Industries NV.
Under the terms of its partnership, OSF Merchant Banking will serve as the exclusive investment adviser to Morgan Stanley Private Equity in Brazil, according to Apostel.
"We have a mutually exclusive agreement," Apostel said. "There is nothing we would be doing without them and vice versa."
As competition heats up in Brazil, Apostel said that having an international partner was increasingly important.
"Competition is very tough," Apostel said. "If you don't have an institutional hook up you will have challenges in the near future. It is very, very helpful to have an institutional partner that has an international presence."
In addition to the foreign funds that have flocked to Sao Paolo and Rio de Janeiro looking for deals, there are a number of homegrown funds and wealthy Brazilian investors that are all competing for deals, Apostel said.
OSF Merchant Banking and Morgan Stanley Private Equity will look to invest in deals with an equity check somewhere between $50 million and $100 million, according to Apostel. Potential investment targets include companies engaged in business process outsourcing or business services, energy services, chemicals, retail, and education, Apostel said.

The Morgan Stanley operation has partnered with seasoned executives to penetrate other markets. In January, Morgan Stanley Private Equity teamed up with Jesus Reyes-Heroles, the former director general of Mexican state-run oil company, Petroleos Mexicanos.

Bloomberg News – Morgan Stanley Private Equity Partners With OSF Merchant Banking in Brazil Push
By Michael J. Moore
March 28, 2012

March 28 (Bloomberg) -- Morgan Stanley's private-equity business formed a partnership with Sao Paulo-based OSF Merchant Banking to seek investments in Brazil, the world's second- biggest developing economy after China.

Morgan Stanley Global Private Equity, which has invested $8 billion since 1985, will work with OSF Merchant Banking to find growth companies with "sustainable" operating margins, the firms said today in a joint statement, without mentioning if they were targeting specific industries.
"Brazil has entered a cycle of abundant opportunity and unprecedented capital flow," Hans Apostel, head of OSF Merchant Banking investment committee, said in the statement. "Private equity firms are now presented with the challenge of identifying and structuring investments in a very competitive environment that does not typically rely on leverage as a fundamental piece in transaction finance."
Morgan Stanley Private Equity, based in New York, in January recruited Jesus Reyes Heroles, the former chief executive officer of Mexico's state oil company, Petroleos Mexicanos, "to build a leading regional energy company."

The alternative Asset Network -- Morgan Stanley PE arm latest industry giant to bank on Brazil
29 Mar 2012

Morgan Stanley's private equity arm is the latest big private equity firm to make a push into Brazil to tap into the burgeoning growth of the country. The firm has formed a strategic partnership with Sao Paulo-based financial services company OSF Merchant Banking in an attempt to dig out investment opportunities in the emerging market. OSF Merchant Banking founding partner Hans Apostel said, "Brazil has entered a cycle of abundant opportunity and unprecedented capital flow. "Private equity firms are now presented with the challenge of identifying and structuring investments in a very competitive environment that does not typically rely on leverage as a fundamental piece in transaction finance. "We are delighted to be working with the Morgan Stanley Global Private Equity team and expect their focus on operational improvements will make them well-suited for investing in Brazil." Morgan Stanley GPE head Alan Jones said, "OSF Merchant Banking has assembled a unique team of highly talented dealmakers and operating partners with both international private equity expertise and local market knowledge. "The OSF Merchant Banking organization and their approach to private equity investing are remarkably similar to ours, and we look forward to combining the resources and experience of both organizations." For further information also see attached link:

http://www.morganstanley.com/about/press/articles/f2aa2c17-6d7d-48d1-b4ac-330414691be2.html